Opportunity is everywhere, so make the most of it. 

You may not know where each different opportunity will take you, so follow your heart when making decisions!

You have the opportunity to change the world, make positive steps, make a difference, make something amazing, and make an impact. 

Don't underestimate the possibilities of your opportunities. Additionally, don't underestimate the costs of not taking any opportunities! You may want to wait for better and better opportunities, but what happens if they never appear? Do you want to sit back at the end of your life and think 'What if...'? Make the most of NOW.

Engage your opportunities head on! Make your opportunities work for you! BE AMAZING and do AMAZING things.

Video by http://www.innovau.com
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Idea Synthesis and Creation

How do you create and synthesize ideas for your project? Should you go high level or low level? What is idea creation any way?

In this video I take you through the third step in the design process - Synthesize. This is where you create ideas or 'ideate', which you will later use to create prototypes. These ideas can be used to explain your project to various people via high level and low level ideas and descriptions. Let your imagination go wild - get out there and have as many ideas as possible!

Video by http://www.innovau.com
YouTube: http://www.youtube.com/InnovAUChannel
Twitter: http://www.twitter.com/innovau_invent
My patreon: https://www.patreon.com/innovau

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Nearly died - Stop Procrastinating!

I nearly died (ish). This got me thinking about procrastination...

Will you do 'it' tomorrow? Are you procrastinating? Procrastination is an incredibly common thing - we all do it to some degree. 

Procrastination does not lead to outcomes though - to reach your goals, you must push past procrastination and be pro-active! Who knows where you will be tomorrow, make today count.

Motivation and Discipline

Motivation and discipline are two sides of the coin when it comes to working on a project. You may be motivated to start a project, but what happens when that motivation goes away? What happens when an obstacle starts to make things hard? 

This is where discipline is required. If you rely solely on motivation to get you through, 99 times out of 100 you will not complete the project. You have to persevere through the times of lower motivation, until you get your motivation back. 

Don't give up, don't let lack of motivation stop you from achieving! Use your discipline and commitment to keep you going.

Translate - Turn WANTS into NEEDS

How to you turn the 'wants' into 'needs'? You Translate! That Translate phase of the Design Process allows look at the inputs that you gathered during the Understand phase, and turn these into actionable items. This will allow you to create your scope, and ultimately will give you a great goal, with appropriately designed limitations. You will increase efficiency, and your project team will be on the same wavelength!

Video by http://www.innovau.com
YouTube: http://www.youtube.com/InnovAUChannel
Twitter: http://www.twitter.com/innovau_invent
My patreon: https://www.patreon.com/innovau

Join Noobtube: http://noobtube.org

What is a Trade Mark?

So your product and your company needs a logo, what do you use? 
You get a Trade Mark! 

But what is a Trade Mark

TL;DR? Watch the YouTube explanation!

Since I'm in Australia, this is the Australian definition for Trade Marks law. The statutory definition of a Trade Mark is:
"a sign used or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person."

It very specifically uses the term 'a sign', as opposed to 'a mark', so what is a sign? 

Well, a sign is defined in the act as:
"a sign includes the following or any combination of the following, namely any letter, word, name signature, numeral, device, brand, heading, label, ticket, aspect of packaging, shape, colour, sound or scent"

Now for the majority of these you are best off trying to make a combination.registering something that is solely one thing isn't always the easiest thing to do. For example a letter is going to be incredibly hard, a colour is going to be incredibly hard, you have to have some sort of distinctive feature.

Classes of Trade Marks?

Your trade mark is going to be registered under a certain class. Now there are quite a few classes of trade marks, I believe there are 34 classes of goods, and 11 classes of services. So out of these 34 different classes of goods, and 11 classes of services, your trade mark needs to fall within 1 or more of them.

What rights?

By registering a trade mark you're getting the rights to use this trade mark, namely the 2 rights are to use the trade mark and to authorise other persons to use the trade mark. And you also get the right to relief if someone infringes on your trade mark, under the act.

So a trade mark to you is a sign of some sort, but in the eyes of the law, what is a trade mark? Well, in the eyes of the law a trade mark is something that is written down in a register, it's something that they have got registered in a system somewhere. And in the eyes of the law, this trade mark is your personal property. You can deal with it how you would deal with other personal property. In section 21 it says "Equities in respect of a registered trade mark may be enforced in the same way as equities in respect to any other personal property", so you can treat this as your own personal property. You can sell it, give it to someone in your will, you can mortgage it, you can do whatever you want with it.

What should I watch out for?

One thing to watch out for is that your sign or trade mark isn't too descriptive of what the application is for this, what's being trade marked. For example if you're trying to trade mark a logo or a bottle, your trade mark can't be a bottle. If you're trying to get a trade mark for a brand of shoes, your trade mark can't, or it's very hard to get, a trade mark of a shoe or of the sole of a foot or something, it needs to have some sort of distinctive element, some sort of, especially something artistic is excellent!

Another thing to make note of is when you are getting an application for a trade mark, you don't have to get an application for every single little variation of that trade mark, small variations can still be accepted as that trade mark, for instance if you want a black and white version of a colour trade mark, that's generally accepted that's fine. What happens if you photocopy on a black and white photocopier your colour trade mark, it comes out black and white but it's still your trade mark.

Now another pretty big one, I would think is that with your trade mark there needs to be proof of use or intent to use, or assignment or an intent to assign use. This means that you need to prove that your trade mark will be used by someone in some way, controlled by you.What this is trying to prevent is for people to pick up trade marks that they don't intend to use, just so that they can block someone else from getting that trade mark.

Invent, innovate, and create your ideas into reality - InnovAU.